This is the ultimate nightmare for some marketers; you are doing well, have top placing on Google with a nice stream of web traffic, then… Wait? Why aren’t they buying products? traffic hits start disappearing, whilst you notice they click off in less than 2 seconds… This is called killing your conversion rate. Stop it!
It can happen to the best of us, especially if we do not have a clue on what’s going on. Bearing in mind, we have already checked: